This option allows bettors to combine a Same Game Parlay with individual bets from other games. And more recently, FanDuel is the only sportsbook with Same Game Parlay Plus. In other words, if you’re living in a legal sports betting state and looking for a user-friendly betting experience, FanDuel is a very good place to start.įanDuel has popularized the “same game parlay” to combine multiple bets within one contest in various sports. That breadth has resulted in numerous partnerships with leagues and teams across the country, including official relationships with MLB, the NBA, the NHL and the PGA Tour.įor bettors, that means increased wagering opportunities and access to content, whether they’re watching on TV, streaming online or even at an arena that has a retail FanDuel sportsbook. “When a market opens up, you’ve got to get out there and start acquiring,” Singer said, “because being the first book that someone downloads gives you roughly twice as much action as being the second or the third.Known first to sports fans as a daily fantasy sports giant, FanDuel is one of the most widely distributed sports books in the United States, operating in 13 states as of the end of 2021 with three more prepared to launch in 2022.

Signing up for a sportsbook is somewhat cumbersome, and many American bettors join only two or three. The shift in focus from acquiring customers to making money is a natural evolution for emerging markets, McKinsey partner Dan Singer said. Less than a year after announcing a billion-dollar, two-year plan to promote its mobile app, Caesars has canceled more than a quarter-billion dollars in planned marketing. “You’ve seen the industry pull back and say, ‘Wow, fighting for market share got pretty ugly in terms of losses,’ ” said David VanEgmond, a former executive at FanDuel and Barstool Sportsbook who now leads the investing group Bettor Capital.Ĭaesars, once among the industry’s most hard-charging spenders, is leading a marketing retreat intended to curb steep losses.

This series will examine the impact of legalized gambling on sports, through news coverage, accountability journalism and advice for navigating this new landscape.

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